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PTV expands to ARMM, Central Mindanao
By Danilo E. Doguiles
posted 24-Feb-2013  ·  
The state-run People's Television (PTV) Network has expanded its Manila newsroom to bring services of development communication closer to the people of the Autonomous Region in Muslim Mindanao (ARMM) and Central Mindanao.

Julmunir Jannaral, senior desk editor of the PTV Channel 4 in Manila, said the TV network has established a News Bureau for the ARMM and Central Mindanao. The PTV News Bureau shares office and has been in close working collaboration with the Bureau of Public Information of the ARMM.

But Jannaral, who has been designated PTV bureau chief, was quick to clarify that the local PTV News Bureau is not intended to put up a trade competition with the giant network ABS-CBN, which has established local relay TV stations in some parts of Mindanao and in the Visayas.

"Initially, we only have but literally, a news-processing, video-processing bureau which sends pre-edited news materials to the central desk in Manila," said Jannaral.

Jannaral said he was glad that some of his colleagues in the local media have expressed appreciation on the coming of the government TV network, ostensibly as a leap indication of development in their sector.

Fairly, ARMM and Central Mindanao development stories frequently appear in all of PTV's three daily major news programs on weekdays--effectively projecting local developments, as well, to the national scene, commented one viewer.

"Our thrust really in the government media is to report on positive deleopments; to bring out to our people what is literally good news to everyone, including our children, " Jannaral said.

Last December 17, Jannaral and BPI-ARMM Director Nash B. Maulana met ARMM Governor Mujiv S. Hataman on the partnership which, sources said, would be formalized at the level of the governor and of Secretary Sonny Coloma of the Presidential Communications Operations Office (PCOO).

Regional Director Olivia Sudaria of the Philippine Information Agency (PIA) confirmed that the partnership has resulted from efforts to effectuate convergence among the PIA, BPI and PTV--which, she said, strengthens at regional level the PCOO organizational tie up in the national government.

"Basically, we focus on the two mainland provinces of the ARMM plus the Central Mindanao provinces," Jannaral pointed out.

The PCOO which constitutes the Presidential Communications Group is made up, not of individuals, but of established government media entities and communications organizations--PIA, Radio-TV Malacanang, Bureau of Broadcast, Radyo Ng Bayan, Presidential News Desk (PND), Philippine News Agency (PNA)and the People's Television (PTV).

Jannaral said he was happy to report also to the governor, in behalf of the PTV general manager, that the law amending the network's old charter has been passed by Congress, and is now at the Presidential table for signature.

Some of the salient features of the network's amended charter include: allowing PTV to generate revenues through commercial advertisement production and placements; integration with other government-run television stations which have not been privatized or sold to private entities or corporate groups, and an increase of its national budget from P 1 Billion to P 6 Billion, progressively in three years. (DED-PIA 12/Nash Maulana-BPI-ARMM)
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